Founder, New Venture Development Consultant
Peter founded Response Generators in 1989. Throughout his career, he has contributed to major changes in marketing strategy, particularly when it comes to technology. Since stepping away from Response Generators in 2009, Peter has been applying his 35 years of new venture capitalization and marketing skills in the sustainability and environmental technology realms.
Early in his career, he worked with Cableshare and Rogers Inc. on Telidon trials, which were the precursor to the modern Internet. He also managed the introduction of mall-based interactive media for a joint venture between the Blackburn Group and Cableshare Inc.
Data Management Coordinator
For 13 years, Kelly has crunched the numbers to power the RG marketing laser beam that optimizes your marketing ROI.
From market research, to direct mail and social media measurement, the numbers we talk so much about go to and come from Kelly’s desk. Her job is perhaps the most important at RG. While we pride ourselves on compelling yet strategic creative and bold insightful strategy, we are prouder still of our skill at acquiring and assigning the data that feeds and measures both of these functions.